Melanie Singleton is a beekeeper who has never been stung who markets complex B2B identities and makes them relatable, not in that order.

About Melanie Singleton

When companies experience creative trauma, it is not uncommon for their processes to unravel. I am a passionate marketer, leading of dynamic teams from insight to strategy, strategy to execution. Colleagues have designated me as the “tech whisperer” as I have helped long-standing companies and start-ups with complex technological identities struggling to secure first round funding. Having worked with Fortune 100 companies such as Cisco, Molex, Norvax, Heineken and UnitedHealth to grow new business segments. Serving in the capacity of a marketing strategist, I am uniquely positioned to understand data analytics and the conversion from numbers to human scale.

When I am not creating brand awareness and overseeing digital transformations, my passions are fueled through sustainable stewardship. I teach environmental literacy to organizations such a Care, Girls & Boys Club, and various Atlanta Metropolitan area schools. As a beekeeper, I work to further the conversation on how to protect the environment by fostering critical relationships with those human and insect alike.

An avid reader, traveler and library enthusiast, I’ve visited over 117 libraries in the US, 3 continents, and 22 countries.

Fast Facts

1865
Cups of Tea
1562
Trade Shows
57
Large Scale Projects
32
Awards Collected
24
Revenue Gains ($M)
220
Budget Savings ($K) in 2019

Case Studies

“We need a B2B program, unlike others to fully separate us from our competition.”

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“This program has run its course and is costly. How do we enhance this program without losing engagement?”

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“We need to increase the visibility of our new products in our channels.”

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“This product is innovative but complex, how do we message it fast for maximum visibility to our customers and prospects?”

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“Though we are leading in sustainability, the competition is beginning to wake up. We need to showcase our leadership and refresh our message, especially on social media.”

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“Our catalog is flat and on a single system platform. We need to create a modern catalog on a user-friendly platform.”

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Fast Facts

Dynamic data driven marketing programs

Cost reduction marketing operations

Voted best people manager and team lead for 4 consecutive years

Led most awarded team in company history

Portfolio

  • All
  • B2B
  • Channel Partners
  • CMS
  • Innovation
  • Loyalty Programs
  • Sustainability
  • Tradeshows
  • Videos

Awards

Clients