Loyalty Program Case Study
“This program has run its course and is costly.
How do we enhance this program without losing engagement?”
“This program has run its course and is costly.
How do we enhance this program without losing engagement?”
Transform the current loyalty program and develop a joint program with a key partner.
The Marketer defined details to re-invigorate the partner program to highlight their offerings while modifying the Company’s existing loyalty points and point values. A single source platform did not exist. Establish a scalable loyalty partner website and app.
From partner synchronicity to the launch of an engaging new platform, user sign-up increased by 22%
Acquisition costs of loyalty members decreased by 11%
Reduced loyalty pay-outs by 44%
Increased joint partnership visibility