Loyalty Program Case Study

“This program has run its course and is costly.
How do we enhance this program without losing engagement?”

Challenge:

Transform the current loyalty program and develop a joint program with a key partner.

Solution:

The Marketer defined details to re-invigorate the partner program to highlight their offerings while modifying the Company’s existing loyalty points and point values. A single source platform did not exist. Establish a scalable loyalty partner website and app.

Results:

SIGN-UPS

From partner synchronicity to the launch of an engaging new platform, user sign-up increased by 22%

MEMBERS

Acquisition costs of loyalty members decreased by 11%

PAY-OUTS

Reduced loyalty pay-outs by 44%

VISIBILITY

Increased joint partnership visibility

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