Challenge:

Catalog was outdated and in PDF form only. It lacked a CMS database, all 8,000+ products and associated properties were in disparate systems or non-existent in a form other than the PDF, which is inappropriate for populating a database. Engineers and contractors rely on the information in the catalog to spec projects. Accuracy and enhanced search functionality were key.

Solution:

Lead the transformation from print only to an online presence by developing a fully capable database for 8,000+ SKU’s. Manage the digital transformation end to end with three separate teams and decrease the scheduled 8 month integration.

Results:

The new catalog upgraded the company’s brand profile and opened the path to the new website set to launch in Q2 2020. By partnering with Salsify, the static catalog was refreshed and completed in 90 days, rather than the previously scheduled 8-month timeframe.